About Bill's role

I maintain a healthy cycle of growth patterns for our plants in our facility, while ensuring operational excellence. I have an extensive agricultural background; growing tomatoes, cucumbers, peppers, cherry tomatoes, roses, olives, oranges, mandarins, and lemons. We cannabis growers are considered the most advanced gardeners on the planet. Nobody else will spend the money, time, and effort to produce the most perfect environment for their plants as we do for cannabis.

Bill’s Story

I planted my first tree with my grandfather when I was five. Forty years later, we still pick oranges off of that tree in the backyard of our family home in Greece. He taught me so many agricultural tricks. When all the other kids were on the beach, they couldn’t get me away from the fields. From 5:30 AM, I remember riding a donkey over a field and working all day with my family. Eventually, the cannabis industry chose me. It really wasn’t my choice; it was inevitable given my great love for this plant. I have the utmost respect for it.


I really love the team here. Honestly, I think I have the coolest job in the world. I challenge anyone to rebut that! I bring a lot of experience and a lot of comedy to our team. I love laughing, I love making people laugh and I love it when people make me laugh. It’s a big part of my day.


LOVE – It’s my love for my loved ones, for my extended family, for my close connection with this team and for the plant itself.

Personal Quote

“There is no other plant like it in the world. No gardener will do for their plants or their crops what we’ll do for ours.”